Marketing

Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions, our research offers important insights and solutions for firms and organisations in a range of industries.

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Projects and Centres

Illegal Wildlife Project
Illegal Wildlife Project

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Imitation Strategies and Competitive
Imitation Strategies and Competitive

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