MSc Strategic Marketing


Current students


Employed in 6 months


Nationalities represented


Average age

Reflecting the global focus on marketing as a highly strategic function.

Applications are open to join MSc Strategic Marketing in October 2017.

Apply now

An innovative one-year programme, specifically designed for the marketers of tomorrow

Our programme

The reason I chose Strategic Marketing MSc, is because of how relevant and transferable the program is to the real marketing environment. I was drawn to the emphasis on group work and the focus on digital marketing.

Leilani S C Pao MSc Strategic Marketing 2015-16

Programme Benefits

Focus on technology

Explore the fundamentals of marketing with a focus on digital media

Putting theory into practice

Strong emphasis on real-life case studies to give a true understanding of strategic marketing practice

Faculty and guest speakers

Draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and digital business

Career development

Provides a stepping stone into a career in marketing