You’ll find that there are a lot of things on the marketing course that you can apply to real-life situations. One of the most interesting lectures I have had was the first lecture of Relationships and Services Marketing. Commitment is the strongest predictor of relationship length when controlling for intimacy and passion. So how do you make a relationship last? There are three determinants of commitment: satisfaction level, quality of alternatives, and investment size.
If Hannah is satisfied with her relationship with Bob, Hannah will remain in the relationship. The higher the satisfaction level, the higher the commitment. Satisfaction increases when benefits increase and/or costs decrease.
“Today is the slowest pace of change we’ll ever experience.”
With the continuous advancements in technology, will the marketing profession be taken over by robots? How will we have to change the way we market to people? How can we take advantage of opportunities in technology?
Recently, Jonathan MacDonald from Thought Expansion Network held an inspiring lecture during our Digital Marketing module about the fast-paced changes in technology, how these could shape the future, and methods and actions we can take.
We all know how technology is changing the way we live and do things, but Jonathan really opened up our minds and pinpointed real drastic changes happening in digital and technology that you may have overlooked.