Since we don’t have an entrepreneurship module on our course, our student committee was able to set up a workshop for us focused on entrepreneurship and analytics. Below are some of the key take aways from presentations by Mat Braddy and Paul Cook.
BUILDING CHALLANGER BRANDS
Mat Braddy founder Rock Pamper Scissors
“Be the first thing out of someone’s mouth.”
UNDERSTAND THE BRAIN
It’s better to build brands through emotional messages rather than rational messages (tell emotional stories).
-Pilot brain: rational messages –> short term action
-Autopilot: emotional brand message –> long term habit
BUILD A CHALLANGER BRAND
Having a personality makes you more memorable.
“Today is the slowest pace of change we’ll ever experience.”
With the continuous advancements in technology, will the marketing profession be taken over by robots? How will we have to change the way we market to people? How can we take advantage of opportunities in technology?
Recently, Jonathan MacDonald from Thought Expansion Network held an inspiring lecture during our Digital Marketing module about the fast-paced changes in technology, how these could shape the future, and methods and actions we can take.
We all know how technology is changing the way we live and do things, but Jonathan really opened up our minds and pinpointed real drastic changes happening in digital and technology that you may have overlooked.