Earlier this year, I met Christian, a student of Service at The Royal College of Art. What it started as a conversation of business ideas, is now becoming a start-up.
We’re launching GoalBowl. This is a breakfast mix subscription, tailor-made to your personal health and wellbeing goals. We match healthy ingredients to your goals based on their key nutrients and health benefits. This results in a tasty bowl made specially for you.
We’re working following the lean start-up approach. We make sure that we work close to customers and their needs. With this in mind and with the support of the Enterprise lab at Imperial, we set our first booth at Sherfield building.
A day at Imperial can involve lectures, homework, trainings and much more.
On a recent “normal Tuesday” at Imperial, I realised the interesting activities I was doing, which I’ll be sharing in this post:
Morning: Data Visualisation for Network Analytics
For our first homework in Network Analytics, we were asked to visualise correlations between stocks. As an investor, you’re interested in diversifying risk by selecting different types of them. You therefore want visualise which stocks behave similarly (positive correlations) or very differently (negative correlations).
Learning a new library is always demanding, but at least the results looked fascinating (spoiler alert: I’m a data visualisation fan).
Since we don’t have an entrepreneurship module on our course, our student committee was able to set up a workshop for us focused on entrepreneurship and analytics. Below are some of the key take aways from presentations by Mat Braddy and Paul Cook.
BUILDING CHALLANGER BRANDS
Mat Braddy founder Rock Pamper Scissors
“Be the first thing out of someone’s mouth.”
UNDERSTAND THE BRAIN
It’s better to build brands through emotional messages rather than rational messages (tell emotional stories).
-Pilot brain: rational messages –> short term action
-Autopilot: emotional brand message –> long term habit
BUILD A CHALLANGER BRAND
Having a personality makes you more memorable.