Today between 20:30 and 21:30 local time millions of individuals and businesses will switch off the lights to encourage the fight against climate change. Since 2007, when Sydney became dark for one hour, the World Wide Fund for Nature (WWF) managed to spread Earth Hour all over the world. Now every year it engages as many as 7,000 cities all over the world.
Together we’ll speak up for wildlife and forests. We’ll show our support for rivers and oceans. And we’ll rally around crucial actions needed to curb climate change. These claims from the WWF’s official website indeed sound noble. But is Earth Hour really going to solve the problem?