Tuesday 6th March, Imperial College Business School
By Antoine Vernet
Anthony Finkelstein, dean of the Faculty of Engineering Sciences at UCL and a professor of Computer Science was at Imperial College Business School on March 6, to give a talk entitled “Engineering Challenges of the Digital Economy”. His talk addressed discrepancies between technical issues of software development and the necessity to address consumer demand and to build sustainable business models for software companies.
The discipline of software engineering needs to rise to the challenges presented by the digital economy. In his talk, Anthony Finkelstein addressed 10 challenges facing software engineering in the digital economy.
Wednesday 8th March, Imperial College Business School
By Richard Foulsham
Lem Lasher, as Group President of Global Business Solutions and Chief Innovation Officer of CSC is in a unique position to assess the influences upon and potential future direction of the digital economy, having both the analytical capabilities of a leading edge consultancy and a business that’s involved in the day to deployment of IT around the world within his remit.
During this lecture he shared with us some of the “points of view” that his organisation has developed around “next practice”, likely developments that clever players in the IT market can use to gain an advantage, and identified some of the areas that he thinks will grow and become important as the digital revolution gets underway.
Driving New Business Development: From Insights to Innovation
18:30-19:30, 22nd November 2011, Imperial College Business School
Blog by Richard Foulsham
The world has changed. A company like Ericsson cannot rely on developing its current technology to generate income in the future. That was the message that Magnus Karlsson, Director, New Business Development & Innovation at Ericsson left us with when he came to deliver a distinguished guest lecture at Imperial College Business School. We are moving towards a networked society. It is becoming cheaper and cheaper to connect ‘things’ to the internet and along with this diversity of things come a far wider number of participants and a consequent breakdown of traditional industry boundaries.
‘Fast and Happy’ – The Google Viewpoint
Matt Brittin, Vice President, Google– Northern & Central Europe
18.30 – 19.30, 10 November 2011, Imperial College Business School
Blog by Andrew Fletcher
Moving towards a world where everything will be connected all of the time; it will undoubtedly become more common to see presentations streamed from the cloud. However, Matt Brittin decided to take a high risk strategy by relying on internet connectivity on his phone and web browser to do a series of live demos of Google’s products. The result was certainly impressive. Frequently reciting the mantra ‘fast and happy,’ Matt explained the guiding principles behind one of the world’s largest brands, where even experimenting with different shades of blue for text links can shave fractions of a second off our searches.