Another thing I will cover in this blog from time to time are any new websites or major redesigns that I have been involved with recently, and explain the process and some of the techniques that were used.
Engaging with small and medium size enterprises (SMEs)
One important activity of the College is to work with small and medium size enterprises or SMEs. This helps them benefit from the talent, ideas and facilities we have here at Imperial.
Assessing the existing web presence
As you can see from the image below, the previous landing page was not very exciting. This activity is all about outreach and engagement, so this was something that website was not addressing well.
One of the things I will be covering in this blog are tools that I have found useful.
To echo what I said in my last post, content audits are a very important technique to help you assess and improve the effectiveness of your website, but they can be a lot of work. The good news is that help is at hand! There are tools that you can use for different aspects of audits, and many of them are free. I will introduce a few of the most useful ones. (more…)
This is the first in the series of posts where I will go through some of the techniques you can adopt to improve the effectiveness of the content on your website. There are so many techniques out there, but what I will try to do here is to talk about the ones that I think are useful to us at Imperial. The first of which is content audits.
You may be doing an entire site redesign or updating a large section of your website. Before you push ahead with planning and producing all that lovely new content, you should first find out what you have there already, and how good it is. This is where a content audit comes in very useful. They are also a good thing to do from time to time in order to do a bit of housekeeping. (more…)