One really popular technique when planning a new website or a redesign is card sorting. This involves some willing participants being presented with a number of cards, each representing a piece of website content or information. For example: ‘contact form’, ‘Support FAQs’, ‘course list’ or ‘news’.
The aim of the game is to ask them to organise the cards into groups to form a potential structure (information architecture) for the content on the website. (more…)
This is the first in the series of posts where I will go through some of the techniques you can adopt to improve the effectiveness of the content on your website. There are so many techniques out there, but what I will try to do here is to talk about the ones that I think are useful to us at Imperial. The first of which is content audits.
You may be doing an entire site redesign or updating a large section of your website. Before you push ahead with planning and producing all that lovely new content, you should first find out what you have there already, and how good it is. This is where a content audit comes in very useful. They are also a good thing to do from time to time in order to do a bit of housekeeping. (more…)