Employed in 6 months
Reflecting the global focus on marketing as a highly strategic function.
Applications for October 2016 entry are now open.
MSc Strategic Marketing is an innovative programme that not only covers fundamentally important subjects such as consumer behaviour and branding, but also has a strong emphasis on innovation management, digital marketing and social media. These are considered to be the most valuable skills in the field of marketing today.
Explore the fundamentals of marketing with a focus on digital media
Strong emphasis on real-life case studies to give a true understanding of strategic marketing practice
Draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and digital business
Provides a stepping stone into a career in marketing