MSc Strategic Marketing


Current students


Employed in 6 months


Nationalities represented


Average age

Reflecting the global focus on marketing as a highly strategic function.

Applications for October 2016 entry are now open.

Apply now

An innovative one-year programme, specifically designed for the marketers of tomorrow

Our programme

MSc Strategic Marketing is an innovative programme that not only covers fundamentally important subjects such as consumer behaviour and branding, but also has a strong emphasis on innovation management, digital marketing and social media. These are considered to be the most valuable skills in the field of marketing today.

Julia Osetrova MSc Strategic Marketing 2013

Programme Benefits

Focus on technology

Explore the fundamentals of marketing with a focus on digital media

Putting theory into practice

Strong emphasis on real-life case studies to give a true understanding of strategic marketing practice

Faculty and guest speakers

Draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and digital business

Career development

Provides a stepping stone into a career in marketing