MSc Strategic Marketing
Employed in 6 months
Reflecting the global focus on marketing as a highly strategic function.
Applications for October 2016 entry are now open.
An innovative one-year programme, specifically designed for the marketers of tomorrow
MSc Strategic Marketing is an innovative programme that not only covers fundamentally important subjects such as consumer behaviour and branding, but also has a strong emphasis on innovation management, digital marketing and social media. These are considered to be the most valuable skills in the field of marketing today.
Focus on technology
Explore the fundamentals of marketing with a focus on digital media
Putting theory into practice
Strong emphasis on real-life case studies to give a true understanding of strategic marketing practice
Faculty and guest speakers
Draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and digital business
Provides a stepping stone into a career in marketing