At the end of April, Pamela and I were lucky enough to spend two days in Brighton attending CASE Europe’s Social Media and Community Conference. It was the first time that CASE Europe had dedicated an entire two-day meeting to social media. The diverse agenda and impressive attendance was a clear sign that social is very much at the core of digital communication in higher education. Packed with insights into industry trends, methods to measure return on investment and practical examples of how to increase engagement, the meeting provided a host of very tangible ways to enhance the efforts of any social media account owner. Here is a selection of top tips we gathered from the conference.
We had a great turnout for the first Web Forum following the launch of phase one of Imperial’s newly designed website – thanks to those of who came along. It was particularly helpful having so many representatives from the Faculties at the session.
If you weren’t able to attend, or want to review some of the details again, you can:
- Download a PDF of the Web Forum slides (password required)
- View a video of the April Web Forum on Panopto
Highlights from the April Forum:
Web Redesign implementation review
Following our launch update, Tom Pearson, Head of Special Projects, presented the findings of the initial Website Redesign project implementation review – commissioned by the project’s Quality Assurance Board.
Richard Warren and Grahame Page are specialists in web usability and accessibility and work for a company called Userite. The Userite team has a wide range of experience covering website design, e-government, internet services, training and marketing and are passionate about making the web inclusive to everybody. Userite are currently involved in testing our new website, as part of the web redesign project, to ensure our new Imperial website meets AA compliance for accessibility.
Richard and Grahame presented ‘Disabled Browsing’ at the Web Forum event on Wednesday 4 June to help us understand how disabled people browse the web and what we can do as editors to design pages to make it easier to navigate.
Are you starting out with social media at work?
Or have you been asked to develop a strategic approach to social media, but don’t know where to start?
Well fear not! I have some top tips that Tess and I have brought back from the ‘Social Media – Marketing and Communications Strategy for Education’ workshop run by PickleJar Communications in Moorgate, London.
We met some great people from the Russell Group Universities who shared with us their knowledge and expertise around social media in education and how they are currently using a variety of platforms to reach audiences on a variety of campaigns.
Top Tip 2 – Know your audience
In the previous post – Social media planning – top tips we discussed how to get to know your audience before you choose platforms or create a plan.
We can use a social technographics profile to assign people into categories based upon their affinities for various social media and this will help us tailor content in our posts to reach the right audiences or choose a platform that fits the profiles.
Audience Social Technographics can help us understand what type of audience we have. There are seven categories:
- Creators – create larger volumes of original content online (blogs, videos etc.)
- Conversationalists – Starts conversations online (tweets, forums, Facebook posts)
- Critics – Respond to others conversations online (comment on blogs, review sites)
- Collectors – Curate content online that reflects their identity (Pinterest, Storify)
- Joiners – Subscribers that become a member of a community online (social networks)
- Spectators – do not join, they read content online but do not participate (watch videos, read blogs etc.)
- Inactives – Does not use any type of social media
The cultural relationship between educational institutions and its students normally reflects a ‘we teach, you listen’ model and therefore prospective undergraduate students behave differently online when engaging with us, than how they would behave with their friends.