Since we don’t have an entrepreneurship module on our course, our student committee was able to set up a workshop for us focused on entrepreneurship and analytics. Below are some of the key take aways from presentations by Mat Braddy and Paul Cook.
BUILDING CHALLANGER BRANDS
Mat Braddy founder Rock Pamper Scissors
“Be the first thing out of someone’s mouth.”
UNDERSTAND THE BRAIN
It’s better to build brands through emotional messages rather than rational messages (tell emotional stories).
-Pilot brain: rational messages –> short term action
-Autopilot: emotional brand message –> long term habit
You can find the official stuff on horizons here, but I’ll try to give an idea of the experience behind it. Either way, I’d recommend the course, as it’s a nice non-course-related thing to do with your life.
Background: as part of the Year in Europe part of my degree, I have to study the appropriate level of the appropriate language (as well as a special language course which I’ve mentioned elsewhere). For me, this was level 4 German, since I had studied it up to A-level. The course outline, assessment details and learning objectives for this particular course: bam.
Let’s start from the beginning. So, we had our first exam on Friday, then the Imperial Festival happened on the weekend, and in between there was a BBQ party in Woodward as well. I could say it was a busy weekend, but that would be quite an understatement…
First exam: Mastery. This was an afternoon exam, so I woke up at 8:30 and then didn’t do anything in the morning so that I have all my brain capacity available for the exam. It started at 14:00 so I decided to leave from Woodward at 11:30 – just in case anything happens.
This week my ‘Challenge of the Week’ is slightly more light-hearted than previous, but just as important: Fitness.
If you’ve ever seen Charing Cross Hospital you will know that it’s a very tall building- 15 floors to be precise. If you’ve ever visited you will also know that the lifts are quite slow and busy. A typical journey involves waiting for 5 minutes to get into a lift, squishing in with patients, healthcare workers and various pieces of equipment/prams/wheelchairs. Then you stop at every floor- not just for people to get out, but to wave to all those people stuck on other floors who are also waiting for the lift (and keep pressing the button…).
You’ll find that there are a lot of things on the marketing course that you can apply to real-life situations. One of the most interesting lectures I have had was the first lecture of Relationships and Services Marketing. Commitment is the strongest predictor of relationship length when controlling for intimacy and passion. So how do you make a relationship last? There are three determinants of commitment: satisfaction level, quality of alternatives, and investment size.
If Hannah is satisfied with her relationship with Bob, Hannah will remain in the relationship. The higher the satisfaction level, the higher the commitment. Satisfaction increases when benefits increase and/or costs decrease.
It’s that time of year again. Nervous students are wandering around campus dressed in suits, frantically re-reading their personal statement and trying to remember they are at Imperial not UCL. They know the prospectus off-by-heart, have learnt more about the NHS than anyone working in it knows and are clued up on all sorts of ethical dilemmas. Yes, it’s interviews!
So as I am reminded of my own application to Imperial and interview now 6 years ago, I thought I would write a few words on things at college that the prospectus didn’t prepare me for:
So, yes of course I realised Imperial was in South Kensington, but what I hadn’t appreciated was how utterly amazing it would be to live and study there!
I brought along some live earthworms for people to hold which was particularly popular with children. It was heartening to hear more people comment that they were “cute” rather than “yuk”. I gave out leaflets and took several sheets full of email addresses to follow up with more information on Earthworm Watch so I hope it will lead to more recruitment for the project.
I’ve been staring at my blog for a while trying to figure out why I haven’t written anything in almost a month and to be honest, I think it’s because there just isn’t anything that exciting going on in my life right now. I am now in the final throes of my Imperial career and all I’m doing is writing my dissertation and trying to find a job! I’m sure nobody really wants to hear about the ins and outs of my trips between my house, the library, my house, sainsburys, the library, my bed, the library etc etc. So instead of boring you, let me give you some insider tips on how to care for the final in your life.
… where I no longer know what day it is today. I switched to a new time scale: how many days left till the next exam. It’s very effective 😀
The summer term has started but I didn’t really notice… We don’t have normal lectures, just a couple of revisions and extra tutorials. That means I don’t have to go to SouthKen at 7am, which is surprisingly good 🙂
Revision is… Well, I start to understand Thermo, which is progress, right? 😀
And of course, I couldn’t resist, so I signed up for volunteering at the Imperial Festival on the 7th May.
The people you meet in 3rd year on the wards of hospitals are weird and wonderful. Every student is so different and approaches the clinical year in a really unique way. However, there are quite a few people we all tend to see wondering about on the wards, and here they are:
The common room greeter
This guy/girl is always in the student common room. They always seem to have their teaching cancelled, moved or “cut short”. Their consultants normally don’t really turn up and so they are left with a heavy heart and a coffee sitting in the common room waiting for a potential teaching opportunity.