Silvia Sigrist

Former blog contributor

Course: MSc Strategic Marketing

Analytics and Entrepreneurship Workshop

Silvia

MSc Strategic Marketing

Since we don’t have an entrepreneurship module on our course, our student committee was able to set up a workshop for us focused on entrepreneurship and analytics. Below are some of the key take aways from presentations by Mat Braddy and Paul Cook.

BUILDING CHALLANGER BRANDS

Mat Braddy founder Rock Pamper Scissors

“Be the first thing out of someone’s mouth.”

UNDERSTAND THE BRAIN

It’s better to build brands through emotional messages rather than rational messages (tell emotional stories).

-Pilot brain: rational messages –> short term action

-Autopilot: emotional brand message –> long term habit

BUILD A CHALLANGER BRAND

Having a personality makes you more memorable.

How to Make Your Relationship Last: Lessons from Relationship and Services Marketing

Silvia

MSc Strategic Marketing

You’ll find that there are a lot of things on the marketing course that you can apply to real-life situations. One of the most interesting lectures I have had was the first lecture of Relationships and Services Marketing. Commitment is the strongest predictor of relationship length when controlling for intimacy and passion. So how do you make a relationship last? There are three determinants of commitment: satisfaction level, quality of alternatives, and investment size.

If Hannah is satisfied with her relationship with Bob, Hannah will remain in the relationship. The higher the satisfaction level, the higher the commitment. Satisfaction increases when benefits increase and/or costs decrease.

The Battle of the Fake Twitter Followers

Silvia

MSc Strategic Marketing

We’ve learned a lot about online tools. One tool that I found quite interesting is Twitter Audit, which allows you to see how many real or fake followers a Twitter account has. The results are quite interesting, some people may not be as popular as they seem.

10) Cristiano Ronaldo (36%)

9) Barack Obama (37%)

8) Rihanna (38%)

7) Katy Perry (39%)

6) Justin Bieber (42%)

5) Kim Kardashian (48%)

4) Oprah Winfrey (53%)

3) Donald J. Trump (64%)

2) Ellen DeGeneres (74%)

1) Kanye West (92%)

How many of your followers are real?

Semester two start

Silvia

MSc Strategic Marketing

Semester one flew by fast! My winter break consisted of note taking and revising for exams, and last week exams took place. Exam time looked something like this…

When it’s close to Christmas and you’re trying to study

And start procrastinating

But then you tell yourself

So you look over your lecture notes

And video lectures

And try to learn definitions like

And you finally get it

And soon enough its 24 hours till exam time and you’re like

And wishing for

10 minutes to exam time

And exam hall tension is high

But when you see your exam questions it’s all good

And you write so much you lose your train of thought

You hand in your last paper

And walk out of the exam room like

This week we started lectures again.

Will technology run you?

Silvia

MSc Strategic Marketing

“Today is the slowest pace of change we’ll ever experience.”

With the continuous advancements in technology, will the marketing profession be taken over by robots? How will we have to change the way we market to people? How can we take advantage of opportunities in technology?

Recently, Jonathan MacDonald from Thought Expansion Network held an inspiring lecture during our Digital Marketing module about the fast-paced changes in technology, how these could shape the future, and methods and actions we can take.

We all know how technology is changing the way we live and do things, but Jonathan really opened up our minds and pinpointed real drastic changes happening in digital and technology that you may have overlooked.

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