First of all, I hope you all had a great start of the new year! My NYE celebration was magnificent, the idea of having to study on the day afterwards a bit less though.. Anyway, on the 4th of January I had to leave the lovely Netherlands again to go back to London for a final weekend of studying before the exams. After that one weekend, of which you will probably spend half talking to class mates on the phone about how crazy much work you have done and/or still need to do, it is time for the exams… The first day can be terrifying, since you don’t know what to expect, luckily my best friend from Amsterdam sent me lucky socks (see photo), hahaha!
I promised in my previous post to write a short summary about mobile trends from our guest speaker lecture and here it is! Just to remind, the speaker was Dr. Alexandros Papaspyridis, Windows Phone Partner Lead, Microsoft Central & Eastern Europe.
So, in 2011 smartphones outsold PCs for the first time (700M smartphones in 2012). Smartphone became leading consumer device. The main reason is way of using electronic gadgets. Laptop we usually use at work or at our desks; tablet is couch companion for content consumption, mainly entertainment. Meanwhile smartphone is always with you and it’s so-called on-the-go consumption (waiting in line/bus, eating, shopping, travelling, socializing).