Monday was pretty eventful as far as Mondays go, despite the 6am start to prepare for my group presentation on the Consumer Behaviour module, which, to our great pleasure, got excellent feedback. The presentation was based on a research experiment conducted within our cohort two weeks ago, and my group’s topic of choice was ‘The Influence of Gender Identity in Purchase Decision-Making’. Gender was probably the most interesting component of my Sociology A-level, followed closely by Class, so I thoroughly enjoyed designing the experiment and then evaluating the findings within a marketing context. I think it really stood out from the standard taste test related studies this level of research tends to drift towards.
