It’s time for a brief recap of the last two weeks! I don’t even know where to start as time is just running by and the workload is getting even heavier!
Last week, we had to hand in four group assignments: Marketing & Business Strategy Fundamentals, Consumer Behaviour, Technology in Marketing and Branding.
Monday was pretty eventful as far as Mondays go, despite the 6am start to prepare for my group presentation on the Consumer Behaviour module, which, to our great pleasure, got excellent feedback. The presentation was based on a research experiment conducted within our cohort two weeks ago, and my group’s topic of choice was ‘The Influence of Gender Identity in Purchase Decision-Making’. Gender was probably the most interesting component of my Sociology A-level, followed closely by Class, so I thoroughly enjoyed designing the experiment and then evaluating the findings within a marketing context. I think it really stood out from the standard taste test related studies this level of research tends to drift towards.
Quick update: week #5 at the MSc Strategic Marketing has just started! It rather feels like month #5 to be honest. But in a positive way! Looking back over the past four weeks I notice how much we’ve already done in such little time! And we’re getting busier each day…