So now we’re on to the most exciting part of the programme – Consulting! Real companies, suits and boots and a whole lot of competitive bidding action. This year, we have been provided with briefs from a range of different companies varying in size, geographical location and industry. The big trade-off our group meetings were centred around is whether to go for the prestigious brands or the smaller start-ups, given that the former could provide a great CV boost, whereas the latter could involve campaigns that have a much bigger impact on the chosen business’s performance. But the key is to really understand which skills of the team as a whole are best suited to the projects on offer.