The autumn term will finish in less than 1 month, and we have already submitted four projects out of six. Last week was really stressful. Deadlines were coming just one after another and it was not easy to manage everything in the same time, but ultimately we performed well. It seems that everyone enjoyed our last Old Spice presentation for Branding course. Yeah, it is really perfect branding strategy, and the company not only changed brand perception from old fashion to trendy one, but also doubled their sales. Just if you are interesting, our presentation is available for downloading.
Team working brings lots of benefits and really matters!
I’ll be honest, the best part about being enrolled on the second year running of the Strategic Marketing course has the benefit of what I like to call the Alumni Legacy, which was presented to us in the form of a ‘Where’s my distinction, man?!’ session by two gloriously experienced students from last year.
Often, in the first few weeks of your degree programme, you find yourself slowly wheeling off the edge of sanity, trying to balance yourself on the mounds of coursework, exams (approaching sooner than I can count to January), exploring London and spending time with your chums. Everyone has a load of random friends from the past scattered about the big smoke, and everyone definitely has a load of friends who suddenly decide it’s the perfect time to visit.
It’s time for a brief recap of the last two weeks! I don’t even know where to start as time is just running by and the workload is getting even heavier!
Last week, we had to hand in four group assignments: Marketing & Business Strategy Fundamentals, Consumer Behaviour, Technology in Marketing and Branding.
Monday was pretty eventful as far as Mondays go, despite the 6am start to prepare for my group presentation on the Consumer Behaviour module, which, to our great pleasure, got excellent feedback. The presentation was based on a research experiment conducted within our cohort two weeks ago, and my group’s topic of choice was ‘The Influence of Gender Identity in Purchase Decision-Making’. Gender was probably the most interesting component of my Sociology A-level, followed closely by Class, so I thoroughly enjoyed designing the experiment and then evaluating the findings within a marketing context. I think it really stood out from the standard taste test related studies this level of research tends to drift towards.
Hi guys. Just post to introduce myself shortly. My name is Igor, originally I’m from Ukraine, but also spent some time living in Siberia, Russia. Yeah, it’s really pretty cold there, but bears are not walking at streets.
Before coming to Imperial I was working on one of the biggest Ukrainian TV-Channels as Head of New Media Division. You may have already guessed, that I’m one of those guys, who are mad about all this new technologies and their implementation in marketing. I also was involved in ‘digital life’ of such companies as Samsung, Sony Ericsson (before they became just Sony) and different local Ukrainian retail and FMCG brands, working at Tzifir digital agency and O2PR agency.
As far as introductions go, my name’s Muniba (known by most as Mia), and as per my Twitter tagline (yep, straight into the social media like a true Marketer), I come from a family where gravy is considered a beverage. No word of a lie. Born and brought up in Pakistan, I moved to the UK back in 2007 for my undergraduate degree in Business Management and Marketing at Cardiff University, followed by two years of the 9-5 in Copywriting and SEO at an internet marketing company, marketing and media campaigns for a tennis club as part of the Lawn Tennis Association, and most recently, I was working on property projects at the law giant Eversheds LLP in the renewable energy and equity release sector.
Quick update: week #5 at the MSc Strategic Marketing has just started! It rather feels like month #5 to be honest. But in a positive way! Looking back over the past four weeks I notice how much we’ve already done in such little time! And we’re getting busier each day…
… my name is Anna, I am from Germany and I did my undergrad degree in Business Administration at the LMU Munich. After having done a 4-month internship at Condé Nast this summer I am now finally here in London and ready for one year which I hope will be packed with loads of experiences, new friendships and of course many insights into the world of strategic marketing!