Sorry for being away for a long time. Preparation for exams of the second term took several weeks, and it was really challenging task. My own strategy was the next one:
- 1 Revision: Watching lecture captures, reading all articles, cases etc. and making short sum ups – 3-4 days for each subject;
- 2 Revision (A week before exams): Going through lectures slides and sumps ups – 1 day for each subject;
- 3 Revision (During examination week): The same one – 1 day for each subject.
I hope it will be useful for you. For any other information about exams please feel free to contact me.
Harlem Shake has become meme #1 just in a few days, and I really think that this meme is one of the best ever. It’s not only about fun, but smartness and creativity. I suggest memes in the future will has a huge impact on different social processes, and it’s a great topic for a digital marketing research.
Meanwhile, some great videos from Imperial students:
Sorry for being out for a long time. Winter semester is really tough. It begun from two subjects: Digital Marketing and Pricing, and three more is to come from Monday, the 18th of February.
Digital Marketing was quite clear, maybe because I spent last two years doing marketing activities in Internet for different companies; maybe because we are all digital natives and all these are stuff inside our blood. Pricing might be difficult for guys without financial background; be ready to spend several hours in order to understand all materials, furthermore, some lectures are only available for self-studying. For one part of our syndicate group it became like a ‘good’ tradition to leave the library at midnight.
I promised in my previous post to write a short summary about mobile trends from our guest speaker lecture and here it is! Just to remind, the speaker was Dr. Alexandros Papaspyridis, Windows Phone Partner Lead, Microsoft Central & Eastern Europe.
So, in 2011 smartphones outsold PCs for the first time (700M smartphones in 2012). Smartphone became leading consumer device. The main reason is way of using electronic gadgets. Laptop we usually use at work or at our desks; tablet is couch companion for content consumption, mainly entertainment. Meanwhile smartphone is always with you and it’s so-called on-the-go consumption (waiting in line/bus, eating, shopping, travelling, socializing).
The autumn term will finish in less than 1 month, and we have already submitted four projects out of six. Last week was really stressful. Deadlines were coming just one after another and it was not easy to manage everything in the same time, but ultimately we performed well. It seems that everyone enjoyed our last Old Spice presentation for Branding course. Yeah, it is really perfect branding strategy, and the company not only changed brand perception from old fashion to trendy one, but also doubled their sales. Just if you are interesting, our presentation is available for downloading.
Team working brings lots of benefits and really matters!
Hi guys. Just post to introduce myself shortly. My name is Igor, originally I’m from Ukraine, but also spent some time living in Siberia, Russia. Yeah, it’s really pretty cold there, but bears are not walking at streets.
Before coming to Imperial I was working on one of the biggest Ukrainian TV-Channels as Head of New Media Division. You may have already guessed, that I’m one of those guys, who are mad about all this new technologies and their implementation in marketing. I also was involved in ‘digital life’ of such companies as Samsung, Sony Ericsson (before they became just Sony) and different local Ukrainian retail and FMCG brands, working at Tzifir digital agency and O2PR agency.