Author: Anna Horlacher

The experiment revisited…

I am deeply sorry for the delay but, as you know, we are always busy at Imperial College 😉 Yet, I’d still like to share my experiences on my previously announced “experiment”, which took place during the Christmas holidays.

As you know, we had only three weeks to study for our exams, which is nothing regarding the amount of readings and lecture slides we were supposed to absorb. So, the main task when you start your revision is to come up with a good plan how to proceed! Since you are short of time, you’ll need to structure your study materials and differentiate between “very important”, “important” and “less important” parts.

The experiment has begun …

I can hardly believe it but the 10 incredibly busy weeks which constituted our first term at Imperial are actually over! Yet, that doesn’t imply that the busy weeks are over, too! On the contrary – I am not yet sure which part will prove to be busier: the 10 weeks during term ot the 3 weeks after –  until our exams at the beginning of January! Which just leaves me with one question: how much can one possibly read (and memorise) in three weeks time? Our core readings (not to mention the additional readings) in conjunction with the extensive lecture slides exceed everything I’ve experienced before – at least within such a narrow timeframe.

Have a say in the SSC

I think it’s time for another quick update on what is currently going on in the Business School! At the moment, everbody is busy finalising the last two group assignments for this term which are due next week. I will give you an update on the tasks and results by next week, as I’d like to address another interesting topic today: the SSC.

Time’s running

It’s time for a brief recap of the last two weeks! I don’t even know where to start as time is just running by and the workload is getting even heavier!

Last week, we had to hand in four group assignments: Marketing & Business Strategy Fundamentals, Consumer Behaviour, Technology in Marketing and Branding.

The first deadlines are getting close!

Quick update: week #5 at the MSc Strategic Marketing has just started! It rather feels like month #5 to be honest. But in a positive way! Looking back over the past four weeks I notice how much we’ve already done in such little time! And we’re getting busier each day…


Welcome everybody…

… my name is Anna, I am from Germany and I did my undergrad degree in Business Administration at the LMU Munich. After having done a 4-month internship at Condé Nast this summer I am now finally here in London and ready for one year which I hope will be packed with loads of experiences, new friendships and of course many insights into the world of strategic marketing!