Category: Behavioural Insights

Applying behavioral insights: simple ways to improve health outcomes

Much of the global burden of disease arises from unhealthy behaviors, which people struggle to change even if they have the awareness, intention and ability to do so.

The new report ‘Applying behavioral insights: simple ways to improve health outcomes’ will be discussed at today’s World Innovation Summit for Health (WISH).

The Behavioral Insights Forum will present groundbreaking, evidence-based research showing how citizens’ health can be improved through a better understanding and application of the latest research. Led by a UK government-owned social purpose company, The Behavioral Insights Team, this research studies the factors that influence human behavior thereby producing evidence that can prove vital to improving the health of populations.