Stories around child health consistently capture the attention of the public and press alike. A new study published in PLOS ONE that estimates the chances of children becoming obese has been picked up by a number of national and international media organisations.
The research, led by Professor Philippe Froguel and Professor Marjo-Riitta Jarvelin [both School of Public Health], has generated a formula whereby parents can predict the likelihood of their child becoming obese.
Outlets including the BBC, Daily Telegraph, Daily Mail and Metro here in the UK led with the story prominently featuring on their health pages this morning, while international news agency Reuters and leading Canadian newspaper the Toronto Star also placed a special importance on the item.