The Evening Standard reported last night on a new method of selecting beauty treatments: by checking your DNA. The 30-minute makeover is carried out by taking a saliva test of the customer, which identifies the key traits of their DNA that can be enhanced by different cosmetic products.
The test was designed by Professor Christopher Toumazou [Engineering] after first discovering how to transfer DNA onto a computer microchip. Alongside working with pharmaceutical companies that are looking to develop drugs to tackle diseases such as cancers and Alzheimer’s, the potential application of the product in the beauty industry saw The Organic Pharmacy in King’s Road jump at the opportunity to match his science with beauty treatments for their clients.
- Read the story on the Evening Standard website
- Find out more about Dr Toumazou’s innovations at Imperial
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