Engagement

The team has been having several discussions over the last couple of weeks on means to create long-term engagement on technology. Specifically, this has been within the context of MOOCs, though this week we have been discussing projects focused on the used of apps and how to ensure that consumers use these devices on a consistent basis. My experience with both mirrors a lot of the current evidence, with peaks at the onset of use and then a sharp drop off of interest and use after a short period.

There are many ways of creating ongoing engagement, for example, nudges, personalisation, gamification, although the key issue in design becomes one of experimentation to ascertain what will work best.

2 comments for “Engagement

  1. Hessy says:

    Most help articles on the web are inaccurate or incoherent. Not this!

  2. Brilliant article! Wonderful collection of images!

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