The Digital Tipping Point: engaging customers through social media
Sean Mahdi, Director, Pricewaterhouse Coopers
18.30-19.30 17 May 2012, Imperial College Business School
Blog by Tao Feng
Sean Mahdi’s speech identified fundamental c hanges of the banking industry in the past decades. Building revenue heavily on financial leverage is no longer suitable due to increased regulatory intervention and industrial competition. A new business model is required to fully utilise digital technology to seize the opportunities among the customers, especially for those who have broadly interacted with the Internet.
In order to have a better understanding of this challe nge, research has been conducted by PwC with almost 3000 banking customers across the major markets.
Wednesday 8th March, Imperial College Business School
By Richard Foulsham
Lem Lasher, as Group President of Global Business Solutions and Chief Innovation Officer of CSC is in a unique position to assess the influences upon and potential future direction of the digital economy, having both the analytical capabilities of a leading edge consultancy and a business that’s involved in the day to deployment of IT around the world within his remit.
During this lecture he shared with us some of the “points of view” that his organisation has developed around “next practice”, likely developments that clever players in the IT market can use to gain an advantage, and identified some of the areas that he thinks will grow and become important as the digital revolution gets underway.
‘Fast and Happy’ – The Google Viewpoint
Matt Brittin, Vice President, Google– Northern & Central Europe
18.30 – 19.30, 10 November 2011, Imperial College Business School
Blog by Andrew Fletcher
Moving towards a world where everything will be connected all of the time; it will undoubtedly become more common to see presentations streamed from the cloud. However, Matt Brittin decided to take a high risk strategy by relying on internet connectivity on his phone and web browser to do a series of live demos of Google’s products. The result was certainly impressive. Frequently reciting the mantra ‘fast and happy,’ Matt explained the guiding principles behind one of the world’s largest brands, where even experimenting with different shades of blue for text links can shave fractions of a second off our searches.