At Imperial, the Legal Services Office have been busy raising awareness and working with various departments around the College. As part of this campaign, I have been working with the team to redevelop their online content (more…)
Another thing I will cover in this blog from time to time are any new websites or major redesigns that I have been involved with recently, and explain the process and some of the techniques that were used.
Engaging with small and medium size enterprises (SMEs)
One important activity of the College is to work with small and medium size enterprises or SMEs. This helps them benefit from the talent, ideas and facilities we have here at Imperial.
Assessing the existing web presence
As you can see from the image below, the previous landing page was not very exciting. This activity is all about outreach and engagement, so this was something that website was not addressing well.
After reading my last post on card sorting you may be thinking about running a workshop, but you are put off because it will be difficult to organise. Worry not, as with so many things these days there is an online solution. In this post I will introduce a couple of tools to consider, you could even save a few innocent trees! (more…)
One really popular technique when planning a new website or a redesign is card sorting. This involves some willing participants being presented with a number of cards, each representing a piece of website content or information. For example: ‘contact form’, ‘Support FAQs’, ‘course list’ or ‘news’.
The aim of the game is to ask them to organise the cards into groups to form a potential structure (information architecture) for the content on the website. (more…)
One of the things I will be covering in this blog are tools that I have found useful.
To echo what I said in my last post, content audits are a very important technique to help you assess and improve the effectiveness of your website, but they can be a lot of work. The good news is that help is at hand! There are tools that you can use for different aspects of audits, and many of them are free. I will introduce a few of the most useful ones. (more…)