Category: analytics

Interpreting your Google Analytics data

Dog behind a laptop showing Google Analytics

Google Analytics is a very powerful tool which tracks how people interact with the pages they visit, this includes:

  • which pages they go to
  • how long they spend on them
  • where they came from i.e. did they use a search, type a web address in directly, click on a link in a newsletter etc.
  • what type of device they used
  • where in the world they were

and much much more.

Google Analytics records hundreds and hundreds of types of information that you can combine to build a picture of how people use our websites. Having access to all this data can be overwhelming and most of you won’t have the time (or patience) to trawl through it all.  We just need a few pieces of information to help us understand how our site is performing.

In this post I’ll explain some of main metrics to look out for and how you should interpret these to inform your content decisions. (more…)