Having gained a strong understanding of how the foundation engages with a business, I was ready to visit a significant number of small businesses in the borough and convince them of the importance of closing the gap between the rich and the poor. The main focus thus far had been towards larger, established businesses in the borough.
My networking skills proved key in convincing managers, supervisors and owners of these businesses that we weren’t just another charity in need of donations. In order to do this, I needed to demonstrate a level of confidence that they simply couldn’t ignore. One of the ways I used to describe the K&C Foundation was by calling ourselves an “umbrella charity” that helped a number of smaller, lesser known charities in the borough.