For the past week, my work has been based around obtaining sponsorship, big and small, for general operation and the annual dinner.
As London Tigers is a sports-based charity, I made a list of companies that were sports or fitness related and had some kind of donation request form on their websites or accepted sponsorship proposals. The sports based organisations included brands such as Umbro, Lucozade and Nike to name a few. For these companies, the application was relatively shorter with more simple online forms asking whether we were asking for cash or product, what it was going to be used for and how the company would benefit.
Pitch Side Banners
In June 2014, London Tigers Sports Complex was opened – a £2.2m state of the art facility which offers training, sports, youth, intergenerational and community facilities. As the centre of all of London Tigers’ sporting activities, it is home to:
- 2 tennis courts
- 2 cricket pitches
- 3 lane cricket nets
- 11-a-side artificial grass football pitch
- Athletics running track
The park sees over 600 people pass through the complex daily and during summer it sees up to 1000 people per day. One of the ways in which the organisation could make use of these facilities and generate an additional income, is by displaying banners on the pitch side which local businesses could advertise on. The sports complex facilities are available for hire so this location is great for attracting not only pedestrians passing through to Southall Broadway, but visitors from across London.
1/4 done…nearly! I am currently in the process of designing and putting together a sponsorship brochure to send out to corporate firms. This then can be used to obtain sponsors for the Annual Achievement Awards as well as for pitch side banners.
So, what is London Tigers?
UK Asian Community Cup 2014. Annual festival organised by LT in partnership with professional football clubs to promote Asian talent and tackle racism in sport.
LT is an award-winning charity based in London that targets young people aged 9-25 from Black and Minority Ethnic (BME) communities who are socially or economically disadvantaged. They engage with young people through sporting activities, youth clubs and offer employment and training to young people.